Value of rhythm in design

How to guide user’s attention with the help of rhythm? 6 effective methods by Outcrowd.

Rick Mess       |       Apr 9, 2020

If we strive to create a flawless composition — it’s time to turn to rhythm. It’s all around us: in night and day cycles, seasons change, breath and heartbeat. Rhythm is essential for our lives and harmony.

Good design is just like your favorite song — it has rhythm. Many think rhythm is only about the picture while that’s a minor part of its potential.

Rhythm is so powerful that it literally hypnotizes. Repetition of words or images effects our mental and emotional state, memory and thinking — in fact, it almost rules our brain.

Armed with only visual and graphical repeat you can attract and refocus one’s notice. Not to mention stimulating their memory, making them feel and want particular things. Sounds like a superpower, right?

Rhythm guides us across the page by pointing to texts and images. When turning to the next page — it helps us find where we left off in a wink.

Repeat also stands for image recognition. A sign or logo gets effective not only due to its design but a number of people seeing it daily. It’s principally the power of repeating.

Building rhythm. Rhythm variations

Rhythm in design refers to interval-repeating elements. An agreed elements location creates a sound structure. Rhythm can unite, direct, highlight and set the dynamics.

There is a repetition of shape, color, tone, texture, accents, direction and dynamic. Rhythm organizes, structures and set the elements into motion.

1. Rhythm of shape

Repeated geometrical figures form rhythm.

2. Rhythm of color

Multiple one-color elements build a consistent and dynamic design.

3. Rhythm of tints and tones

You can make a rhythm by changing color saturation. Stain elements with different tones of the same color to compose a tuneful rhythm.

4. Rhythm of lines

Cleverly arrange lines to empower the whole composition. Lines can be of different width, length or configuration. It creates a sense of dynamics.

5. Scaling

Elements scaling is another way to build a rhythm. This technique also helps direct viewer sight.

6. Emphasis

You can also create a rhythm by combining and highlighting sections and element groups with color.

Landing page — Rasmos (by Outcrowd)

Rhythm mistakes

Imaging elements with the same weight and even spaces between is far from a good idea. Viewers often have a hard-to-express bad feeling about it. You should also avoid monotony.

Instead of Conclusion

To sum up — we build rhythm due to rotation of shape, size, color, texture, tone, etc. Also, you can create it by building headlines and subtitles hierarchy along with highlighting parts of the text.

Landing Page — DevCarrot (by Outcrowd)

Well-built rhythm enhances the navigation, helps in digesting information and brings aesthetic pleasure.

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