Part 1. General information and brand ideology
What’s the name of the project? Please introduce your company.
What are the project goals?
Briefly tell us what your company does.
Why do customers choose your company?
Feel free to share their reviews/feedbacks
Who are your competitors?
Please name as many companies as possible with the links to their websites
What is your target market?
What is the full list of services you are looking to get our help on?
Is this a new project or a redesign of an existing site/web app/app/platform?
What are your reasons for starting this project?
Describe the concept, project or service this product is intended to provide or promote.
Are there any wireframes ready to be shared?
Has the IA (information architecture) been already set?
Can you outline the main user flows?
What primary action do you want your audience to take when visiting your website / web app / app / platform?
What are the main features of your product?
Let’s talk about users and sales. How does your sales channel look? As in, how do you onboard new clients?
Are there any types of business and users you are leaning to?
Do you have Google Analytics data you can share with us?
What are your company's values?
Corporate values are the foundation of an organization's corporate culture. These are conscious and generally accepted beliefs and principles enshrined in rules of conduct and shared by all employees. IKEA values (each IKEA item has a detailed description):
- Caring for people and planet
- Renew and improve
- Different with a meaning
What is your company's development concept (marketing strategy)?
A development concept is a work plan for all departments for the next year or several years. It describes expected results and calculations. Example: ZM Corporation (financial and strategic goals): "Achieve average annual growth of earnings per share by at least 10%, return on equity capital by 20-25%, return on capital raised by at least 27%; at least 30% of products sold must be produced over the past 4 years."
Part 2. Visual identity
What do you like/dislike about your current brand/logo (if you have one)?
Which companies’ branding do you find appealing?
What colors do you prefer?
What branding style do you prefer? Check all that apply.
You can combine styles by checking more than one
A lot of graphics
Part 3. Organizational issues
Who will we be working with to guide this project to completion?
How many people at your organization will be involved with the project?
Who is responsible for making the final decisions?
Who will be responsible for maintaining the brand identity across all platforms after launch?
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